Audit Report for Deals4Parts.com

This report outlines critical issues currently affecting product visibility and campaign performance within your Google Merchant Center and associated Performance Max campaigns.

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By identifying and addressing these problems, we can restore product eligibility

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improve ad efficiency

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and ultimately boost revenue through optimized Shopping visibility.

Product Listing Issues

3,205

Products Requiring Fixes

These product listings are either disapproved, missing critical data, or incorrectly formatted. These issues are preventing the products from appearing in Google Shopping results, significantly limiting visibility and sales opportunities.

251

Products Not Showing

These products are completely missing from Google's Shopping listings, meaning they are not discoverable by potential customers. This could be due to disapprovals, missing attributes, or feed errors that are blocking their eligibility.

Benefits of Fixing These Issues:

  • Increased Visibility: Fixing and optimizing these listings ensures they are eligible to show up on Google Shopping, increasing reach to potential buyers actively searching for related products.
  • Higher Click-Through Rates (CTR): Complete and accurate listings tend to perform better in search, appearing more relevant and trustworthy to users.
  • Improved Quality Score: Clean, compliant feeds contribute to higher ad quality scores, which can lower cost-per-click (CPC) and improve ad positioning.
  • Revenue Growth: Restoring these listings allows the business to regain potential lost sales from hidden or disapproved products.

Performance Max Campaign Issues

2,700+ Products

Over 2,700 products within the Performance Max campaign for the U.S. market are affected by feed or eligibility issues. This severely impacts the campaign's ability to deliver consistent results.

900+ Top Sellers

Over 900 products in your Top Seller Performance Max campaign are facing issues that are preventing them from serving effectively. These are likely your most in-demand or high-converting products.

Benefits of Fixing These Campaign Issues:

  • Restore Full Campaign Coverage: Ensuring all products are eligible allows the Pmax campaign to fully leverage your inventory and reach across Google's entire network (Search, Shopping, Display, YouTube, etc.).
  • Improve Campaign Efficiency: Fewer issues mean more stable performance data, smarter bidding, and better machine learning outcomes.
  • Boost Return on Ad Spend (ROAS): Clean, high-quality product data leads to higher ad relevance and engagement, directly improving conversion rates and reducing wasted spend.
  • Enhance User Experience: Accurate and approved listings create a seamless path from search to purchase, increasing buyer confidence and trust.


Top Seller Feed Campaign Performance

The Pmax Ads - Top_Seller_Feed campaign is showing strong growth in volume and conversions, but with a slight decrease in efficiency. It is successfully getting more visibility and driving more desired actions, but each dollar spent is generating slightly less value than in the previous period.

Key Findings:

  • The campaign is successfully scaling
  • Excellent growth in impressions, clicks, and conversions
  • Slight dip in ROAS is a common trade-off when increasing volume
  • Campaign status shows as "Limited"

Recommendations:

  • Investigate the "Limited" status
  • If continued growth is the goal, increase the daily budget to capture traffic the campaign is currently missing
  • Submit request to Google about the "Destination networking error" in the asset groups

All Products USA Campaign Performance

The Pmax Ads - All Products _ USA campaign shows a mixed performance with a clear strategic shift. While overall volume metrics like clicks and the number of conversions have decreased, the campaign's efficiency has improved significantly. It is generating more impressions but ultimately driving fewer, yet more valuable, conversions.

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Shift from Volume to Value

The data strongly suggests the campaign's algorithm has shifted its focus from getting the maximum number of conversions to getting the most valuable ones. It's trading quantity for quality.

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Performance Evaluation

Whether this campaign's performance is considered a success depends entirely on the business's primary goal:

  • If the goal is to maximize Return on Ad Spend (ROAS): The campaign is performing exceptionally well. It has become more profitable and efficient.
  • If the goal is to maximize the number of new customers/conversions: The campaign is underperforming, as the total volume of conversions has dropped.

Recommendation:

Given the "Limited by budget" status and the strong Conv. value / cost, the most logical action would be to increase the daily budget. This would allow the campaign to continue pursuing high-value conversions while also capturing more of the conversion volume it is currently missing out on, potentially leading to the best of both worlds: more conversions and a strong ROAS.

Product Visibility Issues

A lot of products are not visible in the shopping results. See the examples below. (Click to View)

These visibility issues directly impact your ability to compete in the marketplace. When products aren't showing in search results, potential customers can't find or purchase them, resulting in lost revenue opportunities. Fixing these issues will restore your products' visibility and help capture more of the existing demand for your products.

Google Ads & Merchant Center Growth Plan

The Challenge: A Critical Opportunity for Growth

After a thorough review of your Google Ads account, we've identified that your primary challenge is a technical one. Your Google Merchant Center feed contains over 3,000 product errors, which severely restricts your ability to advertise your products effectively. Paired with budget-limited campaigns, your account is currently unable to reach its full potential.

The good news is that these are solvable problems. By fixing this foundation, we can unlock significant growth in sales and revenue.

Your Path Forward: Two Options

We have designed two clear paths for you to choose from. One is a foundational, one-time fix, and the other is a comprehensive partnership designed for sustained growth.

Your Investment Options

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Option 1: One-Time Feed Overhaul

This option is for businesses that want to handle the ongoing management themselves but need expert help to resolve the critical, foundational issues immediately.

Scope of Work:

  • Full diagnosis and categorization of all 3,000+ Merchant Center errors.
  • Systematic resolution of all product data errors and feed resubmission.
  • Optimization of product titles and data to improve ad relevance.
  • Initial implementation of negative keywords to reduce wasted spend.

Investment: $1,850 (One-Time Fee)

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Option 2: Full-Service Partnership (Best Value & Recommended)

This is our recommended path. We will not only fix all existing issues but will also become your dedicated growth partner, managing and optimizing your campaigns every month to maximize your return.

As a sign of our commitment to a long-term partnership, the complete Feed Overhaul is included at no cost.

Your Total Investment:

  • Month 1: $1,500
  • Following Months: $1,500

To qualify for the free Feed Overhaul, we require a minimum initial commitment of 3 months.

Why the Partnership is the Right Choice

Choosing the Full-Service Partnership is the most strategic decision for your business. Not only do you receive an immediate value of $1,850 for free, but you also ensure that the newly cleaned foundation is used to its maximum potential. A fixed feed without expert ongoing management will eventually degrade, but a partnership ensures continuous improvement and growth.

Next Steps

We are ready to begin unlocking the true potential of your account. Please let us know which option you would like to proceed with.

  • If you choose Option 2, we will send over our management agreement for your signature and the invoice for the first month's retainer. We can begin the feed overhaul immediately upon receipt.

We look forward to achieving great results together.

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